Earn money with your blog posts thanks to Adsense

Ajouté par Jean-Baptiste | No Comments

You reach a massive audience thanks to your interesting posts. Let’s see now how to earn some revenues with them.

Transcript of the video

What is AdSense ?

Adsense is  the advertising network of Google. It’s the largest advertising network on Internet in term of supply and demand. You have millions of advertisers and millions of publishers.

It’s also the name of their advertising solution that millions of webmasters put on their websites. Contrary to other advertising networks, Adsense is open to all publishers. You can have a small audience or a big one, Adsense will be open to you.

They are several ad products for all the different channels of communication you use on your website: content, search, video, mobile,…

They are 2 models of remuneration: CPC bids and CPM bids. The most common currently is CPC bids. CPC stand for cost per click. You are only pay if someone click naturally on the ads of your website.

In the product Adsense for content, Ads can be banners or Texts.

Ads from adsense are very relevant and had better click trough rate than Ads sold by other online advertising agency. They’re relevant because they are contextual to your blog posts and they take also into account  the searches and websites seen by your audience (behavioral targeting).

Track your Audience with Google Analytics

Although any publisher can add Adsense blocks on his website, if you want to make money you’ll have to reach a critical audience. Let’s say you can start AdSense’s integration, when you’ll have at least  1 000 page views by day on your blog.

So first track your audience with google analytics, then when you’ll reach the 1 000 page views by day you will be able to put adsense blocks on your websites and connect your google analytics account to your google adsense account.

Thanks to this connection, you’ll know which articles generate the more money.

Put Ad Units  on your posts

Create on your google Adsense account some ad units in (both texts and image ad type) in standards formats:  Medium rectangle, Large Rectangle, Leaderboard.

It will generate some HTML code you’ll have to copy and paste in your wordpress theme. You’ll have to edit the sidebar file and the single file (article).

The more the ads are next to your content, the better they will click. You can put 3 ad units : 1 at the top, 1 at middle on the left or the right, 1 at the end of your article. Note that the first adsense ad unit loaded on your page will be the one who will have the higher CPC, so make sure, it’s the one who has best click trough rate.

How you can earn Money thanks to Adsense ?

It’s a mix of quality content, good audience, and good adsense integration.

Don’t forget that Content is King : You have to create great original content first… your readers must learn something new and useful. Context is Queen: publish the right message at the right time to generate audience on your blog posts. Adsense integration is Prince: your ad units have to be seen, don’t hide it !

Good content + good audience + good adsense integration =  ad revenues

After that, keep in mind that there are topics that make larger audience and less revenues for 1 000 page views (eCPM), and topics that make larger revenues with less audience.

So it’s important to analyse that on your google analytics reports, and to develop the one who make larger revenues with few audiences.